Annual Progress Report on Sustainable Tourism in South Tyrol 2024
Tourism plays a major role in South Tyrol’s economy, contributing to 11.4% of the local GDP in 2019 through direct impacts alone (ISTAT, 2022). In 2023, the province recorded over 8.4 million tourist arrivals and 36.1 million overnight stays, reflecting a 79.1% increase in arrivals and 40.6% in overnight stays over the past two decades (i.e. since 2004).
While the pandemic years of 2020 and 2021 saw a temporary decline due to travel restrictions, tourism has rebounded since 2022, reaching new record levels for the second consecutive year. These post-pandemic figures surpass those of the pre-pandemic peak in 2019, signalling a new challenge for South Tyrol’s tourism sector tied to growing concerns about overtourism and the strain it places on both social and natural resources.
Read the full report HERE.